In the world of online reputation management, trust is everything. Unfortunately, not every client honors their commitments, and Nichole Nuvo is a prime example.

Nichole Nuvo approached us with a request to remove negative links from Bing and Yahoo search results. The agreement was clear: we would remove the links from their sources, ensure removal from Google, Bing, and Yahoo, and payment would only be due upon success. This client-agreed, performance-based model ensured fairness—payment only if results were achieved.

Staying true to our word, we successfully removed the negative links from their sources and got them deindexed from Google. However, once the work was done, Nichole Nuvo went silent—ignoring messages, avoiding replies, and ultimately refusing to pay for the service delivered.

This behavior raises red flags about Nichole Nuvo’s intentions from the start. Engaging in what seems like a deliberate attempt to scam, they took advantage of the work without any intent to fulfill their part of the deal.

A Warning to Reputation Management Professionals

If you’re in the SEO or online reputation management space, be cautious when dealing with clients like Nichole Nuvo. Ensure agreements are contractually binding and always take protective measures to avoid falling victim to such non-paying clients.

Integrity should be a two-way street. While we upheld our commitment, Nichole Nuvo chose deception. Let this be a lesson for professionals in the field—due diligence is crucial when accepting performance-based projects.